Google Ads for Accounting Firm

Case Study: How Practice Boost Helped Books360 Scale with Google Ads

Client: Books360
Industry: Bookkeeping & R&D Tax Incentive Services
Objective: Increase the number of bookkeeping clients and R&D tax incentive application customers through Google Ads.

Overview
Books360 is a trusted provider of bookkeeping and R&D tax incentive services, helping Australian businesses streamline their finances and access valuable government benefits. As demand for financial services continued to grow, Books360 sought a more strategic digital marketing approach to attract qualified leads and showcase their expertise to a wider audience.

Opportunities for Growth
Before engaging Practice Boost, Books360 identified a few key areas where strategic improvement could help accelerate growth:

• Greater visibility in a highly competitive digital market.
• A need to improve campaign efficiency and ROI from paid advertising.
• An opportunity to better tailor Google Ads towards lead generation for both bookkeeping and R&D tax clients.

These insights set the foundation for a focused, data-driven approach to digital advertising.

The Practice Boost Strategy
To unlock Books360’s online growth potential, Practice Boost designed and implemented a refined Google Ads strategy focused on attracting high-quality leads and maximising return on ad spend.

Our approach included:

• Keyword Optimisation: Targeted high-intent search terms to capture users actively seeking bookkeeping and R&D tax services, while filtering out low-value clicks.
• Landing Page Enhancements: Developed dedicated, conversion-optimised pages with strong messaging and clear calls to action.
• Ad Copy & Extensions: Crafted compelling, trust-building ad copy that highlighted Books360’s professional expertise and value.
• Conversion Tracking & Retargeting: Implemented advanced tracking to measure results accurately and re-engage interested prospects.

Results
Books360 achieved a strong uplift in both enquiry volume and lead quality, with improved conversion rates and reduced cost per acquisition. The business now has a scalable, high-performing Google Ads framework that continues to generate consistent results.

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