Lead Generation for Roofing Company

Case Study: How Growth Ignition Helped Roofing Goats Generate Leads Within 24 Hours Using Google & Meta Ads

Client Overview

Roofing Goats is a fast-growing Australian roofing company offering residential and commercial roofing, repairs, and guttering services. Despite their excellent workmanship and customer reviews, they struggled to consistently generate quality leads online — relying heavily on word-of-mouth and unpredictable referral traffic.

The Challenge

Roofing Goats approached Growth Ignition with one clear goal:

“We need a steady flow of high-quality roofing leads — and we need them fast.”

Their website was not yet fully optimised for conversion, and previous ad attempts produced minimal results due to poor targeting, weak ad copy, and lack of clear differentiation from competitors.

Our Strategy

Growth Ignition implemented a two-channel paid-ads strategy designed to dominate local search intent and capture demand on social platforms:

1. Google Ads – High Intent Search Campaigns

• Built tightly themed ad groups targeting high-value local keywords such as roof repairs near me, roof replacement Sydney, and emergency roofing.
• Designed compelling ad copy with clear calls to action (“Get a Free Roofing Quote Today”).
• Implemented call tracking and conversion tracking for real-time performance visibility.
• Directed all traffic to a high-converting landing page with instant quote and call-now options.

2. Meta Ads – Demand Generation & Retargeting

• Created visually engaging image and video ads showcasing Roofing Goats’ craftsmanship, before-and-after shots, and strong value propositions.
• Built hyper-local audience segments around the service areas.
• Launched retargeting campaigns to re-engage visitors who didn’t convert on their first visit.

The Results

Within 24 hours of launching the campaign, Roofing Goats received their first qualified roofing leads — homeowners requesting roof inspections and quotes via the landing page and direct phone calls.

Over the first 30 days, the campaign delivered:

• 67 qualified leads across Google & Meta Ads
• Cost per lead (CPL): 58% lower than industry average
• Conversion rate: 14.2% on the new landing page
• 24-hour lead turnaround from campaign launch to first enquiry

The quick wins built confidence for further investment, leading to expanded targeting across multiple suburbs and service categories (roof replacement, gutters, storm damage).

Client Feedback

“We couldn’t believe how fast the results came in. Within a day, we had real roofing enquiries — not just clicks. Growth Ignition clearly understands how to make ads that work.”
— Roofing Goats Team

The Outcome

Roofing Goats has since scaled their ad spend with Growth Ignition, confident in a predictable, measurable lead flow that fuels steady business growth.

‍